The information gathered from Macedonian SOS phone line for children and youth (0800 1 2222) shows a rapid growth of child abuse and violence (over 17300 calls in the 15 years). In 2008 from a total of 251 calls concerned with child abuse and violence (including the month of October) the data showed is 32,5%. And in 2007 that percentage was 13,4%.
The First Children’s Embassy in the World Megjashi is concerned for the children that are enveloped by this difficult situation. The embassy continuously implements activities that are protecting and applying the rights of the children. The embassy reacts, raises the public awareness, and seeks fairer and stricter punishments against the guilty ones.
The campaign is a part of the international project Childhood without violence – towards a better system of child protection in Eastern Europe, which in Macedonia was implemented by the First Children’s Embassy in the World Megjashi, in partnership with the Foundation No Ones Children, and supported by ABA DDB, Akcent Media, Data Pons, Lazov Group, Dnevnik, Vest and Vreme.
The main slogan of the campaign is built around three phrases standing for the basic reactions which, though still too rare among adults, should be always immediately undertaken in case of violence towards children:
SEE IT – although my wounds and bruises are sometimes hard to notice.
HEAR IT – although my cry is sometimes inaudible.
SAY IT – even if it is difficult for you. I wouldn’t manage without your help.
See it, Hear it, Say it campaign was conducted first in Poland between January and February 2007. It was created by advertising agency DDB Warszawa for the Nobody’s Children Foundation. The campaign was based on media messages – press, online, outdoor advertising – and a special website.
SOS line for childen and Youth:
